Avenue Web Media is dedicated to providing complete web solutions. From design to development and online marketing, below you will find a sample of our work. If you are ready to start the next project, contact us!

Case Study

National Parks Traveler

What we did

E-commerce solution
Members zone: forums, raffle
Mediawiki with Drupal
Integration of new design

Platform: Drupal CMS

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The National Parks Traveler is the top-ranked, editorially independent site on the Internet for dedicated daily coverage of the US national parks. With 15,000 free articles and 1.4million visitors per year, NPT was looking for a way to raise revenue in order to continue investing in expansive news coverage.

We looked at feasible revenue models and decided on the implementation of a new membership zone that would attract thousands of park enthusiasts across the nation. The advantages of a membership program include keeping articles, news and other existing features completely free to all audiences, while raising new revenue by offering additional features and rewards to loyal readers.

As part of this project we implemented various enhanced features for premium members including The Parkipedia, a Mediawiki installation that connects to Drupal's user management system and provides the foundation for a user-driven encyclopedia of park knowledge. Other features include forums and a raffle system for which all premium members are automatically subscribed. We also implemented a new streamlined visual design to kick-start this new phase in The Traveler's history.