External Articles
On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.
An Inside Look at Competitors Backlinks with Open Site Explorer
Posted by fabioricotta
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Content Farming - SEOs Get It, Journalists Don't
Recently, there have been a series of negative articles about content farms.
Content farms, such as Demand Media's eHow and similar low-cost content publication sites, are now deemed an industry "concern". "Industry" being the traditional publishing idustry, and concern presumably being "competitive threat".
International CRO - Choosing the Wrong Colors and Other Mishaps
Posted by Sam Crocker
Good morning Mozzers!
The History of SEOmoz (1981-2010) + Open Q&A
Posted by randfish
Last week, Mixergy's Andrew Warner interviewed me about the founding of SEOmoz and our trajectory to date. It was a very personal interview about the background of the company, but turned out to be a great experience. I've posted it below for those who might want to watch over the weekend and if you prefer, there's also a full text transcript on the Mixergy blog post.
I Like it, I Love it, I Want Some More of It
In information retrieval some words are powerful / potent. They are really descriptive and get right to the point of what someone is looking for. Other words have little to no value. The reason the concept of stop words came about is that you really couldn't tell much about a document by it including words like a, an, the, and, are, etc. The flip side of stop words are words which have a high discrimination value.
Whiteboard Friday - 7 Ways to Take Advantage of Google's Site Speed Algorithm (Pop-Up Video Style)
Posted by Danny Dover
Don't Fall Into the Trap of A/B Testing Minutiae
Posted by randfish
Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is powerful stuff.
