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Posted by Dr-Pete
Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if I started over? What if I launched a new blog completely from scratch and told that story? No best practices, no wisdom from on high, but a blow-by-blow account of having to be a content marketer all over again.
There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault, it still took months to get their rankings back.
Some sites aren't that lucky. Some sites don’t get their rankings back at all.
Bing recently stated testing listing 'alternatives' near their local search results.
I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google's ongoing monopolistic abuse case in Europe:
Guest blogging was once considered a widely recommended white hat technique.
Today our monopoly-led marketplace arbitrarily decided this is no longer so.
Stick a fork in it. Torch it. Etc.
Posted by David-Mihm
If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.
Posted by jamesporter
Let's start with some questions.
- Do you want coverage for your brand in major publications?
- Do you want significant increases in your backlink profile?
- Do you want a larger, more engaged community?
- Do you want thousands of new visitors to your site?
If you answered yes to any of those questions, then you should be thinking about creating viral content.