External Articles

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The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

75 Content Starters for Any Industry

Posted by Amanda_Gallucci

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

Getting Link Removals Wrong

Posted by dohertyjf

Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I've heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous "Real Company Shit" talk at Mozcon in 2012).

Measure For Business Benefit

Matt Cutts is just toying with SEO’s these days.

Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting.

Disavow & Link Removal: Understanding Google

Fear Sells

Few SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like:

Yahoo! Secured Search Rolls Out

Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out:

Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday

Google's Chris DiBona On Search Ecosystem Diversity

It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.

Announcing the Brand New Beginner's Guide to Social Media

Posted by Trevor-Klein

I'm both honored and excited to announce the release of a second beginner's guide from Moz: The Beginner's Guide to Social Media.

My Final Post as CEO: Sarah Bird Has the Conn

The Power of Authors and Content for Link Building

Posted by MatthewBarby

Guest posting is a method of link building that seems to have been done to death over the past year. I've seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.

For me, this approach to link building seems a little too linear, and the processes involved are very convoluted.