External Articles

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The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Mobile App Metrics that Matter - Whiteboard Friday

SEO Discussions That Need to Die

Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. And every time it does, just the authors are new, the arguments and the contra arguments are all the same.

The Next Domain Gold Rush: What You Need to Know

Posted by Dr-Pete

Simplify Your Inbound Marketing Process: Focus on Content Assets

Posted by kaiserthesage

Content ties everything in the digital marketing realm together—that's why it is king.

Content creation has been the core part of my blog/business' inbound marketing strategy this year, which was around 70% of my entire marketing effort. The other 30% was allocated to content promotion/distribution, relationship building, site optimization, and analytics.

Value Based SEO Strategy

One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too.

How to Improve Your Conversion Rates with a Faster Website

Posted by Zoompf

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

Help Us Improve the Moz Blog

Posted by Trevor-Klein

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

Posted by Cyrus-Shepard

I hate bad linkbait, and it floods my inbox. Bad linkbait wastes our time, money, and our audience's attention.

On the other hand, I love creating linkable assets. I also love searching the web for linkable assets and sharing them with others. Before we go any further, let's define what we mean by linkbait, bad linkbait and linkable assets.

Creating an Experience for Your Product

In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization.

A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the "experience".

Stop Thinking Keywords, Think Topics

Posted by katemorris

We have hired a few new people at Distilled—we're always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing.