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Posted by dohertyjf
Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I've heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous "Real Company Shit" talk at Mozcon in 2012).
Few SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like:
It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.
Posted by Trevor-Klein
I'm both honored and excited to announce the release of a second beginner's guide from Moz: The Beginner's Guide to Social Media.
Posted by MatthewBarby
Guest posting is a method of link building that seems to have been done to death over the past year. I've seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.
For me, this approach to link building seems a little too linear, and the processes involved are very convoluted.