External Articles

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The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Learn Local Search Marketing

Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.

Local Ants.

6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday

Posted by randfish

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments!

For reference, here's a still of this week's whiteboard!

The Holy Grail Of Building Communities: Developing A Strong Sense of Community

Posted by RichardMillington

None of the technology released in the past five years has made us better at building communities.

It's made it
easier to build communities, but it hasn't made us better at building communities.

In fact, much of it has proved a costly distraction that has reduced the chances of us succeeding.

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Posted by RonGarrett

Google's Effective 'White Hat' Marketing Case Study

There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering.

One is white hat and the other is black hat.

With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning thousands of white hats into black hats arbitrarily overnight.

Are you a white hat SEO? or a black hat SEO?

10 Smart Tips to Leverage Google+ for Increased Web Traffic

Posted by Cyrus-Shepard

This time, it's about engaged traffic.

While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.

Getting hreflang Right: Examples and Insights for International SEO

Posted by DaveSottimano

Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well, most of us weren't Apple, and it was extremely difficult to determine how to structure your site to make it work for international search. Hreflang has been a blessing to the SEO industry, even though it's had a bit of a troubled past. 

Getting Branded Searches Right - Whiteboard Friday

Posted by randfish

Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through our homepages; it's far better to send them to the page that best answers their query. In today's Whiteboard Friday, Rand covers four steps to be sure you're setting things up the right way.

For reference, here's a still of this week's whiteboard!

Content-Gap SEO: A Potentially Untapped Opportunity

Posted by randfish

NOTE: This post is mostly theoretical, but I hope potentially helpful and worthy of discussion.

Over the last few years, and particularly since the advent of Hummingbird, I've noticed Google becoming more nuanced about the content it ranks, even for queries where they don't have lots of data on what users click, what they engage with, what they ignore, and their behavioral habits around a search (related searches, usage patterns before/after the query, etc.).

The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

Posted by robinparallax

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.