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Guest blogging was once considered a widely recommended white hat technique.
Today our monopoly-led marketplace arbitrarily decided this is no longer so.
Stick a fork in it. Torch it. Etc.
Posted by David-Mihm
If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.
Posted by jamesporter
Let's start with some questions.
- Do you want coverage for your brand in major publications?
- Do you want significant increases in your backlink profile?
- Do you want a larger, more engaged community?
- Do you want thousands of new visitors to your site?
If you answered yes to any of those questions, then you should be thinking about creating viral content.
Posted by Dr-Pete
Over the past few months, Google has been testing a redesign of both their overall SERP format and their AdWords blocks. In the past day or two, it appears that they've rolled these changes out to a large part of their audience. While we still have a chance to grab before and after versions of the SERPs, I thought it would be worth a quick stroll down memory lane and a look at the future of Google.
Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services.
The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic.