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SEO has always been focused on acquisition.
The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it.
The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank.
Posted by Cyrus-Shepard
Imagine a product similar to Google Alerts, only much better. It's built specifically for marketers and SEOs. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority.
Posted by Dr-Pete
Like all great literature, this post started as a bad joke on Twitter on a Friday night:
If you know me, then this kind of behavior hardly surprises you (and I probably owe you an apology or two). What's surprising is that Google's Matt Cutts replied, and fairly seriously:
Posted by randfish
For the first two decades of the web, the vast majority of those performing web marketing tasks used visitor analytics tools (from log files and hit counters all the way up to today's full-featured visitor analytics tools) to do their jobs. We'd look at how many visits came in, where they were coming from, and what pages they saw, and that was enough.
But, web marketing has evolved. It's become far more complex and competitive. And in 2013, visitor analytics alone doesn't cut it.
Posted by ZephSnapp
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Si prefieres leer este post en EspaÅol, se encuentra en el blog de Altura Interactive.
Posted by AndrewDumont
Early on, we made the decision not to grow a sales team at Moz. We're not anti-sales, per se, it's just that it does't fit our culture. We believe in practicing what we preachâinbound marketingânot interruption selling.