External Articles

On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Flip Guest Blogging on its Head, With Steroids

Guest blogging was once considered a widely recommended white hat technique.

Today our monopoly-led marketplace arbitrarily decided this is no longer so.

Stick a fork in it. Torch it. Etc.

When Building Communities Isn't the Best Way to Build Links

Posted by John-Henry

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

Handling Objections From SEO Clients

If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.

A Startling Case Study of Manual Penalties and Negative SEO

Posted by YonDotan

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

Content Outliers: Learning from the Web's Most Viral Content

Posted by jamesporter

Let's start with some questions.

  • Do you want coverage for your brand in major publications?
  • Do you want significant increases in your backlink profile?
  • Do you want a larger, more engaged community?
  • Do you want thousands of new visitors to your site?

If you answered yes to any of those questions, then you should be thinking about creating viral content.

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Google's 2014 Redesign: Before and After

Posted by Dr-Pete

Over the past few months, Google has been testing a redesign of both their overall SERP format and their AdWords blocks. In the past day or two, it appears that they've rolled these changes out to a large part of their audience. While we still have a chance to grab before and after versions of the SERPs, I thought it would be worth a quick stroll down memory lane and a look at the future of Google.

Troubleshooting Local Ranking Failures: A Beginner's Guide

Posted by MiriamEllis

Keep Visitors Coming Back

Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services.

The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic.