External Articles

On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day

Posted by Dr-Pete

After a period of relative quiet, MozCast detected a major "temperature" spike in Google's algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).

Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement:

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

Posted by OliGardner

Landing pages rule. Blah.

Homepages suck. Blah.

Do some A/B testing. Blah.

Base your optimization strategy on customer feedback. Blah.

All of those statements are true.
But they sound boring and being boring is lame. It's twenty fourteen and I refuse to be lame.

A Product-Based Approach to CRO

Posted by CraigBradford

Before joining the world of digital marketing, I was a product design engineer. Most of my clients at Distilled are now CRO projects and I've found my background to be surprisingly useful. There's a lot of overlap between designing physical products and designing websites that convert well. I'd like to share some of the research methods that I use for CRO that I learned while designing physical products. I like to use a framework of Learn, Look, Ask, and Try.

Google Helpouts Twitter Spam (Beta)

Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.

Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs.

That's Google monopoly and those are Google's services. It is not like they are:

What if Your Ugly Website is Holding Back Your Marketing Efforts? - Whiteboard Friday

Posted by randfish

In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin. In today's Whiteboard Friday, Rand shows us how to remove the blindfold and make objective decisions to move our businesses forward.

For reference, here's a still of this week's whiteboard!

Help S.N.A.C.K.S.: Frequently Asked Questions about Moz Local

Posted by JoelDay

Greetings, citizens! It is we, your help team, here with what we're hoping will become both a regular occurrence and household name.

This is
Help S.N.A.C.K.S.

Announcing the MozCon 2014 Community Speakers

Posted by EricaMcGillivray

Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle!

Starting Over, Part 3 - Optimize

Posted by Dr-Pete

This post is a part of the "Starting Over" series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series.

What’s Wrong With A/B Testing

A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates.

Learn Local Search Marketing

Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.

Local Ants.