External Articles

On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Value Based SEO Strategy

One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too.

How to Improve Your Conversion Rates with a Faster Website

Posted by Zoompf

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

Help Us Improve the Moz Blog

Posted by Trevor-Klein

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

Posted by Cyrus-Shepard

I hate bad linkbait, and it floods my inbox. Bad linkbait wastes our time, money, and our audience's attention.

On the other hand, I love creating linkable assets. I also love searching the web for linkable assets and sharing them with others. Before we go any further, let's define what we mean by linkbait, bad linkbait and linkable assets.

Creating an Experience for Your Product

In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization.

A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the "experience".

Stop Thinking Keywords, Think Topics

Posted by katemorris

We have hired a few new people at Distilled—we're always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing.

Why Visual Assets > Infographics - Whiteboard Friday

Future SERP: A Glimpse at Google 2014

Posted by Dr-Pete

Watching Google change can quickly become an obsession, and it's easy to jump at every shadow when they test thousands of ideas per year (and roll out hundreds). This post is an attempt to take all of the things I've seen in the past six months and tell a story driven by real data. This is the story of how I think Google will look by the end of 2014, and what that implies about their direction and core philosophy.

Top 20 Local Search Ranking Factors: An Illustrated Guide

Posted by MiriamEllis

The 2013 #MozCon Video Bundle is Live!