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eBay has recently seen a sharp drop in traffic as they cut their affiliate stream and Google ad spend.
When you are a default category leader you no longer compete against others in your category. You compete against other categories. Google and Amazon.com understand that. Microsoft maybe. eBay no.
"All Truth passes through Three Stages: First, it is Ridiculed...
Second, it is Violently Opposed...
Third, it is Accepted as being Self-Evident."
- Arthur Schopenhauer (1778-1860)
A business model that contains subtle white lies that are familiar and easy to like is often far more profitable than a business model built around attempting to change people's identities. This is precisely why so many business models are built around for Christians, for bloggers, or for charities.
Here are some interesting links of note.
Danny Sullivan whinges about all the flavors of spam killing the utility of the web.
John Andrews on the absurdity of calling affiliate links spam.
Slightly Shady SEO looks at Google's user data empire.
Posted by randfish
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice in years past held value, today I rarely ever recommend it (and yes, SEOmoz itself will be moving away from using our footer for category links soon). Here's why:
There is a big difference between working on your own sites, and working on sites that belong to others.
Posted by randfish
With every tweak and change that comes to Google, it seems there's a new round of questions and blog posts and hand-wringing that follows the same old formula:
With the release of their new yippdy goobledy wobbledy, Google has changed the search game forever. Forget classic SEO, from now on, it's going to be all about blah blah blah.
It happened with:
- Under-monetize to buy mindshare. (almost every category Google is in)
- Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in)
- Offer something that forces people to keep coming back to your website. Alternatively, bundle your stuff into the browser. (the Google Toolbar is huge.)