External Articles

On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Yes, Keyword Ranking Reports are Still Valuable

In Mike Grehan's New Signals to Search Engines he highlights how personalization, social media, and universal search may help move search beyond text and links.

10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing

Posted by randfish

I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list:

Download Alexa Top 1,000,000 Websites for Free

Quantcast was the first web traffic analytics company that allowed users to download their top 1,000,000 websites. Recently Alexa followed suit, giving away a daily updated index of their top 1,000,000 websites.

Why We Are Lucky to be SEOs

The US (and global) economies are in sharp decline after a period of growth that was largely fueled by speculative (and fraudulent) loans that increased money supply way too quickly. While carnage is wide reaching offline, it is simply a phenomena that has not really touched our publishing business.

A Christmas Present for SEOs: 10 Tips to Pick the Low Hanging Fruit

Posted by randfish

What the Heck Should We Call *.domain.com?

Posted by randfish

The Long Tail Theory Gets Challenged, Just Not in Search Query Demand

Posted by randfish

Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:

The Return of Garbitrage (Click Arbitrage SEM)

Recently one of our AdSense sites had a lot of poor ads on it that we filtered out, but it is hard to keep up with all the new ones. Some of them are so bad that you know they are junk just by looking at the URL.

Recent Links

While at Pubcon I did an interview with Ralph Wilson about link building. I have got wayyyyy too chubby, but I think the video turned out ok outside of that. And there is even a guest appearance of Abraham Lincoln in the video!!! :)

 

The Evolution of Search Results and What It Means for Search Marketers

Posted by randfish

In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:

#1 - More Ads in the SERPs (and other places)