External Articles
On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.
Pre-Weekend Roundup for the Week of 10/12/08
Posted by rebecca
Since I've caught the awesome cold that's been running rampant through our office, I was unable to publish the roundup yesterday. As such, I'm publishing it today as a temporary "Pre-Weekend Roundup." Now you'll have something fun to read on your lazy Saturday morning! Aren't I thoughtful...
Stories, news, and other notable items from the past week:
Free Online SEO Presentation on October 21st
I am doing a free web seminar with SEMPDX on Tuesday, October 21, 2008 at 12:00 PM Pacific Time (US & Canada). You can learn more about it and register for free here.
No sales pitches. Just an hour of pure SEO goodness :)
Web Publishing: Strategies To Help You Stand Out From The Crowd
Web publishing has a low barrier to entry. This is great, because it enables anyone to be a publisher, and to reach a world wide audience.
The downside is that because there is a low barrier to entry, the web is saturated with content!
So, how do you choose topics to write about that stand out from the crowd? How do you stay ahead of everyone else? How do you stay ahead of those who have more time/money/energy to publish than you do? One way, of course, is to work smarter.
Tracking the Evolution of Search Spam
As part of their 10th birthday celebrations, Google recently released a 2001 index, to show us how much things have changed.
It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001? How has Google changed in order to nullify the affects of spam?
When Google filed their registration statement prior to IPO, Google identified a number of risk factors.
One of these risks was:
Domain Names as Natural Brands
Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective:
NATURAL BRANDING or BUILD and CREATE BRANDING
