External Articles

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The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

Should You Have Multiple Websites?

Or just one?

Let's take look at a web strategy that has a number of SEO and benefits: the hub and spoke strategy. A hub and spoke strategy is when you create one authoritative domain (the hub), and then hang various related websites off that domain (the spokes).

If you don't yet have an authority site, it's probably best to focus on that one site. However, once you've built an authority hub, it can be a good idea to specialize in a number of niches using multiple, smaller sites.

Google's .edu Domain Love: Department of Economics ≠ Mortgage, or Does It?

Some recent Google shifts have caused a lot of .edu websites to rank for competitive keywords like mortgage and credit card. Here is a screenshot of the top 100 search results for "mortgage" with 57 .edu results and 15 .gov results. And here is a similar credit card screenshot.

Note that few of these pages have any relevant on-page content. Is this a case of Google-bombing? Or did Google dial up the .edu bonus too far?

Where Do New SEOs Go Wrong When They Set Learning Priorities?

Another question we received recently from the SEOBook.com community was:

What qualities are common in Aaron Wall, DaveN, Bob Massa, Jason Duke, SugarRae, et al, that new SEOs can adopt, to come closer to people like these in expertise. Where do most new SEOs go wrong when they set learning priorities?

I've asked these people to provide their views, which I'll get to shortly.

The Best Spam Submission Ever

Posted by rebecca

How Your Competitors Can Help You

Are you thinking of building a new site?

Before you do, it pays to take a look at your competitors. By choosing the right sites to compete against, you can gain significant advantage.

Firstly, you need to position your offering relative to your competitors.

1. What Problem Do you Solve?

Making money is mostly about solving problems. Write down the problem you're going to solve. Be specific.

For example:

5 Ways Obama Should Change How You Communicate

Posted by Lucy Langdon

Majestic SEO - Interview of Alex Chudnovsky

Majestic SEO.

I have been fond of the depth of Majestic SEO's data and the speed with which you can download millions of backlinks for a website. While not as hyped as similar offerings, Majestic SEO is a cool SEO service worth trying out, and their credit based system allows you to try it out pretty cheaply (unless you are trying to get all the backlinks for a site as big as Wikipedia)...as the credits depend on the number of inbound linking domains.

10 Tips for When Startup Life Gives You Lemons...

Posted by randfish

There's no doubt about it - being a startup in any economic condition is rough, and in the current tumult, mind-bending challenges aren't out of the ordinary. However, I, like most other entrepreneurs I've encountered, am a staunch optimist and thus, even in the face of hardship, seek the silver lining. Tonight, I'd like to share a few of the diamonds in the dung pile that are closest to my heart.

Five Dreaded SEO Topics We Hope We Never See Again

1. Search Engine Spamming Should Be Outlawed

Out in the wild west, moral confusion abounds.

There have been SEOs who have argued - with a straight face - that whilst it's ok for them to game search engine algorithms, it's not ok for others to do so. This is usually because the other guy isn't following "the rules".

What are the rules?

Struggling Against Google's Greatest Advantage

Posted by randfish

Thousands of posts, news articles and analysis pieces have covered the central topic of battling Google's dominance in web search, but I've seen very few that have discussed what is, in my opinion, the most telling example of the search giant's dominance. The latest (made popular across Techmeme and many individual blogs) was this piece from C|Net's Don Reisinger: