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The problem: big publishers "borrowing" stories from smaller publishers, redrafting them, and republishing them. Because the bigger publisher has greater domain authority, "their" story achieves higher rank.
Can you pick "who made who" in the following examples?
Given the recent economic uncertainty in the world, I find myself reading more stuff about economics...a field which I currently find far more complex and fascinating than SEO.
I came across an article pitching the idea of another potential great depression. I don't know if that will happen, but these 3 bullet points from that article are particularly appealing to the entrepreneur in me:
Posted by randfish
One of the areas we rarely touch on here at SEOmoz is how to use your offline, general business assets for SEO. Today I want to tackle that along with the seemingly unrelated subject of watching historical progress. At the end of this excercise, I think you'll see why these two tie together so nicely.
Leveraging Business Assets for SEO
Imagine selling web traffic as a commodity in a blind auction, while touting its value based on the traffic being targeted, relevant, precise, and trackable. Then imagine taking away the default keyword tool on the internet that has been written about in thousands of marketing books, ebooks, and web pages - and replacing it with nothing. Then imagine signing up some seedy publishing partners that run clickbots against your highest value keywords, and giving them the lion's share of the click "value" on those keywords.
It is no secret to readers here that SEO is an ongoing process, but I was playing with SmartDraw and created an SEO process circle.
One of the problems many people have with SEO is that they think that they will use SEO to get their site in front of thousands of relevant people, but that model only works if they are...
Posted by randfish
Last week, I did a Whiteboard Friday, The Microsite Mistake, in which I called out a practice I see as potentially detimental to SEO - using a separate domain to accumulate links for your content site. I was not arguing against all microsite strategies or all domain separations or even all subdomains, just pointing out that this particular usage wasn't a very logical one. Then came the comments...
Good design makes quality content look and feel better. Design can help improve conversion rate, makes a site more linkable, and sometimes a site generates additional links and mentions just for having a great aesthetic design.
I frequently get asked how we can run a wide array of websites with only a few high-quality part time employees. One of our secrets is staying away from the stuff we are no good at - like web design. I could show you my attempts at design, but you would think less of me if I did. ;)
Or just one?
Let's take look at a web strategy that has a number of SEO and benefits: the hub and spoke strategy. A hub and spoke strategy is when you create one authoritative domain (the hub), and then hang various related websites off that domain (the spokes).
If you don't yet have an authority site, it's probably best to focus on that one site. However, once you've built an authority hub, it can be a good idea to specialize in a number of niches using multiple, smaller sites.