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Yahoo! to Test Monetizing Their Search Results With Google AdWords Ads
From their press release:
Yahoo! Inc. a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
Anyone who syndicates Yahoo! ads or operates a business that relies on selling clicks has to be concerned with this news.
