I have been spending a lot of time building out other sites, doing interviews, and playing in our member's only forums...this post is a list of some recent interesting links.

Google's Scott Huffman highlighted some of the search quality evaluation process at Google. His post (as well as the older leaked search evaluation documents) should be required reading for all professional SEOs.

Select Distribution

I recently mentioned the Sigur Rós Hiema video, which was featured on the YouTube homepage for a day and probably got about a million pageviews. An SEO Book reader named Satish discovered that after the video built up a lot of viral media and link exposure the video was set to private mode.

Stay Protected

An ounce of prevention is worth a pound of cure.

Just as it is good to invest in structural change it is good to invest in restructuring debates and reframing ideas.

I gave my mom my old weight loss blog a few years back. In spite of publishing it on its own domain (smart) I was still using Blogger (dumb) when I gave it to her. It is not that Blogger is bad, but that Wordpress offers so many customization options that allow you to effectively rank for a wider array of keywords, and thus earn more per word.

These are the steps I did to help move her blog over from Blogger to Wordpress.