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eBay Ditched CJ and ValueClick

Submitted by Anonymous on Mon, 03/17/2008 - 07:28.

I received the announcement today that eBay will promote their affiliate program independently. This will start on April 1st and run with CJ for another month. With a company as big as eBay, I often wondered why they used a 3rd party platform in the first place. I played around with their developer's kit and this announcement will make their promotion more robust through new banners and API's.

All the great tools and benefits of working with the eBay program will remain the same – access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. In addition, the eBay partner network will provide several new features:

  • Easy global registration to multiple countries simultaneously
  • New, targeted banners and rich media creatives
  • New landing page optimization and geo-targeting capabilities
  • More detailed reporting capabilities for eBay’s programs

Will CJ and other networks be relevant a few years down the road? Maybe for smaller players but what's preventing them from going direct to the publishers?

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