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Differential Diagnosis: A Broken Website Ranking Atop Google
Posted by randfish
As I was stumbling around the web today, building some slides out for my Pubcon sessions next week, I came across some search results I couldn't help but blog about. Have a peek:
Check out that fourth result from hugthecook.com. It's currently down, and has been that way since at least October 20th (when Google's cache shows the "invalid website" page). The last date I can confirm it was up and available is January of 2008, when Archive.org shows a functional site. What makes this more perplexing is that page's complete lack of inlinks, according to both Yahoo! and Linkscape.
The query "stand mixer review" might not be the most competitive phrase, but it's certainly not insignificant either, and there are a lot of what appear to be very competitive and robust sites and pages ranking in positions 5-20. So, in the spirit of my new TV addiction to medical mystery shows, I thought I'd ask you - what's making that URL rank so well at Google?
If there's interest, perhaps we can have an ongoing series with more SEO diagnoses in the future :-)
