External Articles

On top of our own content, Avenue Web Media brings you the best articles online from other sources we endorse.
The following are articles from external sources and as such they were not written by members of our team. If you like the articles visit their sources for more quality content.

How To Write Good

Yes, deliberate mistake :)

It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message.

Is there an easy way to write better blog posts? E-mails? Web copy?
Let's take a look at three guidelines for web writing.

1. If You Can Say It, You Can Write It

The Dilbert Mission Statement Generator - sadly now offline - comes up with convoluted gems this:

A New Day, A New SEOmoz

Posted by randfish

It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah.

If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let's walk through it together, shall we?

Day 1 at the SEOmoz Training Raceway

Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

From Clicks to Conversions at the SEOmoz Training Raceway

Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Mobile SERPS & Usability

Posted by Suzzicks

So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.

All One Index Soon?

Why does this happen?

7 Different Visualisations of Link Profiles

Posted by Tom_C

We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained...... :-)

E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday

Posted by Danny Dover

 In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement.

Selling SEO Services: A Consultative Approach

Does the thought of selling fill you with dread?

If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just our opinion! If you're a consultant of any description, it comes with the territory.

So it pays to know a few techniques. Luckily, sales isn't something you have to be born to do - it does not require supernatural charm, charisma, a hide as thick as an elephant, and a superhuman drive.

Dear Google: Big Brands Aren't Enough

Posted by Dr. Pete

Google's recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand can completely dominate the top 10 with a single website. Let's look at the case many people have been citing – a search for "apple". Here's a summary of what that results page looks like today: