Copywriting Articles

Guides

Copywriting 101: An Introduction to Copywriting
Great introductory guide featuring a few articles on the subject of writing good, interesting, effective content.

SEO Copywriting 2.0
A guide on writing content with marketing in mind.

Writing for the Web

A collection of articles featuring tips and guidelines on effective writing for the web based on extensive research.

10 Tips on Writing the Living Web
This article provides 10 ideas that will make your writing stand out from the crowd.

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  • Online marketingThis page features a compilation of very insightful resources available on the Internet about Online Marketing. Some will point you to articles written by the Avenue Web Media team, while many will take you off the site.

  • One of my worst writing habits is writing filler text, the most common offense being passive verbs. Here are the 3 things that help me write clearer using fewer words:

  • There's always "take home" value that you can immediately apply after attending Elite Retreat. I, Giovanna have signed an NDA so I can't go into deep details.

  • After reading many bad and cheesy salesletters and many salesletters that I know convert well you might think that I was good at writing sales copy. After all, even before Brian Clark worked his magic on my salesletter, other internet marketers frequently asked me who wrote my original sales letter because they wanted to hire that person to write their sales copy. That person was me, but to this day I still felt that the sales copy I wrote was a bit (or maybe a lot) cheesy.

    I am trying to write more sales copy and keep finding myself falling into the typical traps:

  • J.K. Rowling gave the Commencement Address at Harvard this year. Two killer quotes:

    So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me. Had I really succeeded at anything else, I might never have found the determination to succeed in the one arena I believed I truly belonged.