Yes. However, if you are an Avenue Web Media client there is nothing left to do in terms of site optimization. All our sites are built from the ground up taking into account all the search engine ranking factors. The only thing you need to worry about is creating good content for your visitors.

If you are not an Avenue Web Media client then you must first make sure that your CMS (if you have one) is properly optimized to be search-engine friendly, and then make sure that every page on your site is up to speed. From then on, the standard good content guidelines apply.

In the search world, every page of a site has to be properly optimized because (for the most part) search engines rank pages, not sites. Each page will have a unique combination of keywords and a unique appeal to search engines. Ideally, to get the most out of your site, every page should be given the best fighting chance through optimization and marketing.