Sugarrae has a great post on how Google's policing of the web and pushing nofollow are undermining the social network and links that their relevancy algorithms are based upon. Worth reading from start to finish twice, then blogging about it. I would quote it, but a quote wouldn't do it justice.
Last week Google announced a 3 year extension to their Firefox search distribution deal. This week Google announced Google Chrome, their new open source web browser, by sending an offline comic to Philipp Lenssen.
If you are not at Google's scale you probably do not have blogs focused on your company to pitch products to, but this is the sort of marketing big brands should be using to take advantage of their brand.
I recently worked with the fine folks at Wordtracker to create an ebook titled 50 Kick-Ass Keyword Strategies. Coming up with 50 unique and creative keyword research ideas was a bit more work than I thought it would be, but it was great fun to work with the Wordtracker crew - the feedback they gave to improve the content and the formatting they did were phenomenal.
Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site's credibility, user experience, and offer our site visitors security since their lead generation form was secure. :)
Where this letter went astray was
A lot of wealth consultants and self help snake oil hucksters, the type who publish books and movies like Rhonda Byrne's The Secret, would like you to believe that if you believe something it will come true. This Amazon.com review sums up The Secret book/DVD nicely:
I love writing, especially when compared to speaking. If I make a spelling error or need to pause and think...no problem, but with video I notice my awkward pauses and voice inflections and cringe, and then I worry about sounding like the Fox weatherman with coprolalia
I recently came across Chris Martenson's Crash Course and appreciated the clarity of the message and presentation, which got me to thinking I should try to get better with video stuff.