Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site's credibility, user experience, and offer our site visitors security since their lead generation form was secure. :)
Where this letter went astray was
A lot of wealth consultants and self help snake oil hucksters, the type who publish books and movies like Rhonda Byrne's The Secret, would like you to believe that if you believe something it will come true. This Amazon.com review sums up The Secret book/DVD nicely:
I love writing, especially when compared to speaking. If I make a spelling error or need to pause and think...no problem, but with video I notice my awkward pauses and voice inflections and cringe, and then I worry about sounding like the Fox weatherman with coprolalia
I recently came across Chris Martenson's Crash Course and appreciated the clarity of the message and presentation, which got me to thinking I should try to get better with video stuff.
Most the attempts at political SEO I have seen this year have been grassroots GoogleBombing or half-thought out campaigns asking fans to comment online (and the occasional robotic sounding request for viral content creation).
Seth Godin recently published a post about the dead zone between being real and being polished: "It's the banal stuff in the middle that people don't read. And yet, 95% of what I see is precisely in the dead spot of the middle zone. "
I got mentioned in the media 3 or 4 times last week and just finished my last interview (at least for a while). It is hard when you get used to doing interviews with friends or talking to the media because it is easy to be unprepared for the other. With reporters you have to be guarded because they often aim for a misquote because that sounds more interesting, whereas you can be really open with friends.
I just got done talking with a pretty sharp reporter about some SEO stuff. He had done far more research than most reporters I talk to, but still had one big misconception about the field of SEO...thinking it was largely about mechanical processes, hidden text, and other such tricks.