It is fun to watch Tamar Weinberg and John Andrews write about social media. Largely because they are both firm in their beliefs, and they believe polar opposites. Tamar's piece covering the definition of social media marketers is uplifting and paints social media as friendships to be won rather than games to be played and people to be fooled. But bots and ad networks are amoral, and they control the production of much of the free content.
When the .ME landrush began I thought it would be possible to get a couple fun names like SEO.ME and QUIZ.ME for about $200 each. Boy was I wrong! Look at these .ME domain auction prices...
I recently saw Ed Dale teaching thousands of Internet marketing newbies how to use Market Samurai, a paid tool promoted through their free course. Which, it turns out, is another good example of why many free information sources are worth less than they cost.
Yesterday I finished a monologue by Manuel F. Ayau titled Not a Zero-Sum Game in which he explains the basis of economics with common sense passages like:
Understanding that in a market economy a person can only get rich by enriching others torpedoes claims to the moral high ground of those who propose that government redistribution of wealth is a means to alleviate poverty.
I recently had an email chat with Alden DoRosario from Chitika about the recent rapid growth of their ad network. They have been aggressively signing up bloggers and other independent publishers, and are now getting over 2 billion monthly impressions, with their behaviorally targeted Premium ads getting hundreds of millions of monthly search driven impressions, putting their search distribution network on par with Ask.com.
While using Opera I noticed the following Google test which places related phrases near some documents in the search results
In the past I have mentioned that I am not a fan of doing lots of traditional SEO consulting for a number of reasons (mostly economic), but I still work on a few large projects from time to time. One of the great parts about working with large corporate clients is when you uncover holes in their strategy, finding areas and opportunities that they can own just by deciding to. To some degree it feels like editing the search results, just like a search engineer, seeing you will pushed upon them.
I decided to pick David Lubertazzi and Elisabeth Sowerbutts as the winners for their SEO Knol improvement comments.