seobook

How Does the Algorithm View Your Website?

Great article in the NYT over the weekend about an ad arbitrage directory named Sourcetool, which Google punted from the AdWords program. A couple quotes:

The Profitable Art Of Listening

Used Car SEO

"Wanna buy a car?

I got great cars for sale!

I've got the cheapest cars. I got the best deals in town! You won't get better!"

What is wrong with this picture?

This is how sales used to work. The salesperson worked to a script. The complex desires and concerns of the customer mattered a whole lot less than the need to push a generic solution. There is little in the way of relationship development or needs assessment.

Interview of Quintura Search CEO Yakov Sadchikov

When was Quintura launched? What gave you the idea to launch it? What problems were you trying to solve by launching it?

Black Hole SEO

Black Hole SEO

There is a black hole forming.

A few of them, actually.

These black holes aren't the result of the CERN Hadron Collider. They are forming for two reasons: the desire to keep people on site longer; and to hoard link juice, in order to dominate the SERPs.

Brand Building Tips (On A Budget)

Coke Bottles

It's all very well for Coca-Cola.

Everyone already knows who they are. They have an established, iconic presence. They have mega-bucks to spend. They hire very expensive people to make very expensive noises in every market-place in the world.

But what do you do if you're a web entrepreneur trying to build a brand, from scratch, from your couch?

Predictably Irrational Web Marketing Strategies

I'm reading a book called "Predictably Irrational", by Don Ariely. It's about the hidden, irrational forces that shape our decisions, and it's a great read.

There are a few interesting case studies in this book that can be applied to web marketing. I'd like to look at two aspects which might help those of you involved in e-commerce.

Interview of Matt Mullenweg of Wordpress and Automattic Fame

I recently asked Matt Mullenweg if he would be up for doing an interview via email. He said sure, and here are his answers to the best questions I could come up with. Thanks again for doing the interview Matt!

IE8 Beta Review: A Game Changer, Or More Of The Same?

I've been trying out Google's Chrome browser. I like it. I really do.

I like Chrome mainly because it is fast. Faster than Firefox, anyway. However, I'll be alternating between the two browsers, because Firefox has a plethora of useful plug-ins that Chrome lacks.

Like many Firefox converts, I haven't looked at Internet Explorer for some time now.

Google Chrome: Germany Not Impressed?

Chrome, Google's new web browser, has made a huge splash everywhere this past week. User response has generally been favorable, however GoogleBlogoscoped is reporting that the German "Federal Office Of Information Security" may not be particularly happy with it:

SEO For Regional Domains

Webmasters are often faced with the problem of how to approach SEO on websites which have a country-specific focus. As you may have noticed, the search engine results pages on Google's geo-targeted search services frequently display different rankings than those you experience on Google.com. 

If you run a few queries on, say, Google.com.au, you'll soon notice distinct regionalization patterns. In order to make search results more relevant to local audiences, Google uses different sorting methodologies than those used on Google.com.

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