seobook

Interviews & News

I got mentioned in the media 3 or 4 times last week and just finished my last interview (at least for a while). It is hard when you get used to doing interviews with friends or talking to the media because it is easy to be unprepared for the other. With reporters you have to be guarded because they often aim for a misquote because that sounds more interesting, whereas you can be really open with friends.

Emotionally Engage or Enrage

I just got done talking with a pretty sharp reporter about some SEO stuff. He had done far more research than most reporters I talk to, but still had one big misconception about the field of SEO...thinking it was largely about mechanical processes, hidden text, and other such tricks.

Buying & Selling Websites

On Sitepoint Clinton Lee wrote a 6 page high quality web site valuation guide.

The New York Times recently published a great article about flipping websites, quoting my buddy Peter Davis.

Paying Competitors to Beat You & Steal Marketshare

Because of the low cost of online distribution a company can quickly grow from being one of your affiliates, to one of your leading sales channels, to being the leading competitor. And once they grow into a destination you can't just cut them off without hurting your customers or your brand, as Ryanair will soon find out.

Social Media Free For All Pages

It is fun to watch Tamar Weinberg and John Andrews write about social media. Largely because they are both firm in their beliefs, and they believe polar opposites. Tamar's piece covering the definition of social media marketers is uplifting and paints social media as friendships to be won rather than games to be played and people to be fooled. But bots and ad networks are amoral, and they control the production of much of the free content.

Which is Worth More: SEO.ME or SEO.CO.NZ?

When the .ME landrush began I thought it would be possible to get a couple fun names like SEO.ME and QUIZ.ME for about $200 each. Boy was I wrong! Look at these .ME domain auction prices...

Google Insights for Search

Google recently added search volume estimates to their keyword tool. They also recently launched Google Trends, Google Hot Trends, Google Trends for Websites, and the Google Ad Planner.

Robots.txt vs Rel=Nofollow vs Meta Robots Nofollow

I was just fixing up our Robots.txt tutorial today, and figured that I should blog this as well. From Eric Enge's interview of Matt Cutts I created the following chart.

Thirty Day Challenge: Why Must Traditional Email List Internet Marketers be so Sleazy?

I recently saw Ed Dale teaching thousands of Internet marketing newbies how to use Market Samurai, a paid tool promoted through their free course. Which, it turns out, is another good example of why many free information sources are worth less than they cost.

Populism to Kill the US Economy?

Yesterday I finished a monologue by Manuel F. Ayau titled Not a Zero-Sum Game in which he explains the basis of economics with common sense passages like:

Understanding that in a market economy a person can only get rich by enriching others torpedoes claims to the moral high ground of those who propose that government redistribution of wealth is a means to alleviate poverty.

and

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