seobook

Michael VanDeMar highlights how a website lost an important page to duplication across a new not so important page, which was added to the Google index by Google filling out forms.

If you have limited PageRank and a Google accessible form or search box you may want to block them from indexing output URLs via a robots noindex meta tag or your robots.txt file.

I attended two days of PPC Summit in SF this week and extracted more knowledge than I can handle. The instructors really knew their stuff and it was only a $900 investment if you signed up early.

Kevin Lee is the CEO of the search engine marketing firm Didit and an engaging speaker at many search conferences. While he loves his PPC, he also sells SEO videos on his personal blog. We recently chatted back and forth via email, and decided it would be a good idea to do an interview. Here are the questions I asked Kevin and his answers.

Since buying out Yahoo! seemed too expensive, Microsoft is back again with another offer. Microsoft's Statement:

Most Yahoo! Search Ad Clicks Are NOT From Yahoo!

Danny Sullivan mentioned Efficient Frontier research which stated that 55% of Yahoo! Search ad clicks from last week were from syndication partners.

HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.

Roger Montti offers an insightful post on link building for new websites in 2008. If you have no traction you need to find a way to buy/beg/borrow/steal attention. Use that exposure to spread content that turns people on / gets them excited / evokes an emotional response / ties in with their worldview and identity...and watch the links flow like wine.

Google, which has arbitrarily forced its will to use nofollow on the web (and declared link buyers and sellers who do not use the tag as spammers) is buying a PageRank 7 link from SEMPO.org.

You would think that if Google wants to set new proprietary standards they would follow them as well. And what better spot to start following them than with a trade organization promoting search engine marketing?

Who Should Get Penalized For The Shady SEMPO/Google Bought Link Deal

Microsoft decided to walk on the Yahoo! deal. After the sharp Yahoo! stock decline Monday, expect many shareholder lawsuits. The press release contained the following open letter to Jerry Yang.

Dear Jerry:

After over three months, we have reached the conclusion of the process regarding a possible combination of Microsoft and Yahoo!.