Predictably Irrational Web Marketing Strategies

I'm reading a book called "Predictably Irrational", by Don Ariely. It's about the hidden, irrational forces that shape our decisions, and it's a great read.

There are a few interesting case studies in this book that can be applied to web marketing. I'd like to look at two aspects which might help those of you involved in e-commerce.

Interview of Matt Mullenweg of Wordpress and Automattic Fame

I recently asked Matt Mullenweg if he would be up for doing an interview via email. He said sure, and here are his answers to the best questions I could come up with. Thanks again for doing the interview Matt!

IE8 Beta Review: A Game Changer, Or More Of The Same?

I've been trying out Google's Chrome browser. I like it. I really do.

I like Chrome mainly because it is fast. Faster than Firefox, anyway. However, I'll be alternating between the two browsers, because Firefox has a plethora of useful plug-ins that Chrome lacks.

Like many Firefox converts, I haven't looked at Internet Explorer for some time now.

Google Chrome: Germany Not Impressed?

Chrome, Google's new web browser, has made a huge splash everywhere this past week. User response has generally been favorable, however GoogleBlogoscoped is reporting that the German "Federal Office Of Information Security" may not be particularly happy with it:

SEO For Regional Domains

Webmasters are often faced with the problem of how to approach SEO on websites which have a country-specific focus. As you may have noticed, the search engine results pages on Google's geo-targeted search services frequently display different rankings than those you experience on 

If you run a few queries on, say,, you'll soon notice distinct regionalization patterns. In order to make search results more relevant to local audiences, Google uses different sorting methodologies than those used on

Help Us Help You!

Now that Peter Da Vanzo has joined the site, we have another writer and can spend a bit more time on the blog. In the past some of my most popular blog posts came out of feedback from readers. What topics would you love to see us cover?

Nearly any SEO/PPC/blogging/internet marketing questions are fair game (although we won't do site reviews, or explain specifically why site X is ranking or why site Y does not rank).

Peter Da Vanzo: New SEO Book Author

When I first started blogging I tried to learn from and emulate 3 of my favorite bloggers: Seth Godin, Peter Da Vanzo, and Steven Berlin Johnson. A large part of the success of this site was learning from those guys. Recently I was lucky enough to hire on Peter Da Vanzo to help do some of the writing on this site.

Think Tank, SEO for Opera, & Sustainable Online Business Models

Shoemoney is giving away a free ticket to ThinkTank, a free form gathering about Internet marketing on September 26th through 28th. My wife and I will be attending as well. Check out the official Think Tank site for more information.

Could Google Chrome Change the SEO Field?

Search is the New Operating System

People far smarter than I have talked about the web becoming an operating system, and search being at the center of how we access the cloud. What better way for Google to position themselves as the C prompt than to turn the address bar into a search box?

I think operating systems are kind of an old way to think of the world. They have become kind of bulky, they have to do lots and lots of different (legacy) things. - Sergey Brin

Who Will Buy

IAC recently broke up into 5 separate companies - LendingTree, Interval International, Ticketmaster, Home Shopping Network, and new IAC. Barry Diller thought that splitting up the company would lower uncertainty associated with the company and allow the core company to trade at a richer multiple, but that has not been the case, as noted in this WSJ article:

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