Search is the New Operating System
People far smarter than I have talked about the web becoming an operating system, and search being at the center of how we access the cloud. What better way for Google to position themselves as the C prompt than to turn the address bar into a search box?
I think operating systems are kind of an old way to think of the world. They have become kind of bulky, they have to do lots and lots of different (legacy) things. - Sergey Brin
IAC recently broke up into 5 separate companies - LendingTree, Interval International, Ticketmaster, Home Shopping Network, and new IAC. Barry Diller thought that splitting up the company would lower uncertainty associated with the company and allow the core company to trade at a richer multiple, but that has not been the case, as noted in this WSJ article:
Sugarrae has a great post on how Google's policing of the web and pushing nofollow are undermining the social network and links that their relevancy algorithms are based upon. Worth reading from start to finish twice, then blogging about it. I would quote it, but a quote wouldn't do it justice.
Last week Google announced a 3 year extension to their Firefox search distribution deal. This week Google announced Google Chrome, their new open source web browser, by sending an offline comic to Philipp Lenssen.
If you are not at Google's scale you probably do not have blogs focused on your company to pitch products to, but this is the sort of marketing big brands should be using to take advantage of their brand.
I recently worked with the fine folks at Wordtracker to create an ebook titled 50 Kick-Ass Keyword Strategies. Coming up with 50 unique and creative keyword research ideas was a bit more work than I thought it would be, but it was great fun to work with the Wordtracker crew - the feedback they gave to improve the content and the formatting they did were phenomenal.
Recently a SEO working for a lead generation network sent me a letter in the mail alerting me that I could improve my website by linking to their site. They mention some of the large brands they send leads to and state that the link to their site from my site would improve my site's credibility, user experience, and offer our site visitors security since their lead generation form was secure. :)
Where this letter went astray was