I recently had an email chat with Alden DoRosario from Chitika about the recent rapid growth of their ad network. They have been aggressively signing up bloggers and other independent publishers, and are now getting over 2 billion monthly impressions, with their behaviorally targeted Premium ads getting hundreds of millions of monthly search driven impressions, putting their search distribution network on par with Ask.com.
While using Opera I noticed the following Google test which places related phrases near some documents in the search results
In the past I have mentioned that I am not a fan of doing lots of traditional SEO consulting for a number of reasons (mostly economic), but I still work on a few large projects from time to time. One of the great parts about working with large corporate clients is when you uncover holes in their strategy, finding areas and opportunities that they can own just by deciding to. To some degree it feels like editing the search results, just like a search engineer, seeing you will pushed upon them.
I decided to pick David Lubertazzi and Elisabeth Sowerbutts as the winners for their SEO Knol improvement comments.
I try to teach my mom SEO stuff from time to time, and often do so through the use of analogies. Some analogies perhaps oversimplify the SEO process, but are good for helping get the basic concepts across.
Knol Off to a Quick Start
One day after Knol publicly launched Wil Reynolds noticed that a Knol page was already ranking. Danny Sullivan did a further test showing that 33% of his test set of Knol pages were ranking in the first page of search results. Danny was also surprised that his Knol was ranking #28 after 1 day. After citing it on his blog now that Knol page ranks #1 in Google!
Like so many pursuits in life, it is easy for blogs to get stuck in an intermediate rut. I know, because I've been there. My site, Herbivoracious.com, has hit several plateaus in its first year of life. Each time the visits started to level out, I debated whether it was worth the effort to keep writing if only a few people were going to read it.
I was recently interviewed by Eric Enge. On a related note, Bob Massa reminds us that asking to interview people is a great way to build links. Egobait works. Even a goofy contest where my wife is dressed up as a reindeer is bound to get a link. :)
I gave my mom my old weight loss blog a few years back. In spite of publishing it on its own domain (smart) I was still using Blogger (dumb) when I gave it to her. It is not that Blogger is bad, but that Wordpress offers so many customization options that allow you to effectively rank for a wider array of keywords, and thus earn more per word.
These are the steps I did to help move her blog over from Blogger to Wordpress.