New Google SERP Changes

Google has been changing the code used to display their search results a number of times over the past couple days. We recently updated SEO for Firefox and Rank Checker. Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible.

Video Content Tips

I love writing, especially when compared to speaking. If I make a spelling error or need to pause and problem, but with video I notice my awkward pauses and voice inflections and cringe, and then I worry about sounding like the Fox weatherman with coprolalia

I recently came across Chris Martenson's Crash Course and appreciated the clarity of the message and presentation, which got me to thinking I should try to get better with video stuff.

Anyone Doing Political SEO?

Most the attempts at political SEO I have seen this year have been grassroots GoogleBombing or half-thought out campaigns asking fans to comment online (and the occasional robotic sounding request for viral content creation).

Decisively Average

Seth Godin recently published a post about the dead zone between being real and being polished: "It's the banal stuff in the middle that people don't read. And yet, 95% of what I see is precisely in the dead spot of the middle zone. "

Interviews & News

I got mentioned in the media 3 or 4 times last week and just finished my last interview (at least for a while). It is hard when you get used to doing interviews with friends or talking to the media because it is easy to be unprepared for the other. With reporters you have to be guarded because they often aim for a misquote because that sounds more interesting, whereas you can be really open with friends.

Emotionally Engage or Enrage

I just got done talking with a pretty sharp reporter about some SEO stuff. He had done far more research than most reporters I talk to, but still had one big misconception about the field of SEO...thinking it was largely about mechanical processes, hidden text, and other such tricks.

Buying & Selling Websites

On Sitepoint Clinton Lee wrote a 6 page high quality web site valuation guide.

The New York Times recently published a great article about flipping websites, quoting my buddy Peter Davis.

Paying Competitors to Beat You & Steal Marketshare

Because of the low cost of online distribution a company can quickly grow from being one of your affiliates, to one of your leading sales channels, to being the leading competitor. And once they grow into a destination you can't just cut them off without hurting your customers or your brand, as Ryanair will soon find out.

Social Media Free For All Pages

It is fun to watch Tamar Weinberg and John Andrews write about social media. Largely because they are both firm in their beliefs, and they believe polar opposites. Tamar's piece covering the definition of social media marketers is uplifting and paints social media as friendships to be won rather than games to be played and people to be fooled. But bots and ad networks are amoral, and they control the production of much of the free content.

Which is Worth More: SEO.ME or SEO.CO.NZ?

When the .ME landrush began I thought it would be possible to get a couple fun names like SEO.ME and QUIZ.ME for about $200 each. Boy was I wrong! Look at these .ME domain auction prices...

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