seobook

Flip Guest Blogging on its Head, With Steroids

Guest blogging was once considered a widely recommended white hat technique.

Today our monopoly-led marketplace arbitrarily decided this is no longer so.

Stick a fork in it. Torch it. Etc.

Handling Objections From SEO Clients

If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.

Keep Visitors Coming Back

Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services.

The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic.

Optimizing Against Competitors

You’ve got to feel a little sorry for anyone new to the search marketing field.

On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names.

Measure For Business Benefit

Matt Cutts is just toying with SEO’s these days.

Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun - Matt has “called it” on guest posting.

Disavow & Link Removal: Understanding Google

Fear Sells

Few SEOs took notice when Matt Cutts mentioned on TWIG that "breaking their spirits" was essential to stopping spammers. But that single piece of information add layers of insights around things like:

Yahoo! Secured Search Rolls Out

Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out:

Google's Chris DiBona On Search Ecosystem Diversity

It's hard to deny that some folks working at Google are geniuses. It's also hard to deny the disconnect in their messaging.

SEO 2014

We’re at the start of 2014.

SEO is finished.

Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach.

Did Matt Cutts Endorse Rap Genius Link Spam?

On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits.

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