seobook

How To Prevent Content Value Gouging

Submitted by Anonymous on Thu, 03/07/2013 - 05:30.

What are the incentives to publish high-value content to the web?

Search engines, like Google, say they want to index quality content, but provide little incentive to create and publish it. The reality is that the publishing environment is risky, relatively poorly paid in most instances, and is constantly being undermined.

The Pact

There is little point publishing web content if the cost of publishing outweighs any profit that can be derived from it.

Don't Buy Link Rich Advertorials (Unless You're Google)

Submitted by Anonymous on Sat, 02/23/2013 - 13:53.

Don't Buy Link Rich Advertorials (Unless You're Google)

Submitted by Anonymous on Sat, 02/23/2013 - 13:53.

We're Going Google...

Submitted by Anonymous on Thu, 02/21/2013 - 04:13.

In the search ecosystem Google controls the relevancy algorithms (& the biases baked into those) as well as the display of advertisements and the presentation of content. They also control (or restrict) the flow of marketable data.

For example, a publisher might not get keyword referral data on organic search, but Google passes that data on via advertisements & passes a large amount of data on through their ad network to other ad networks. Consider this:

Post-Panda: Data Driven Search Marketing

Submitted by Anonymous on Wed, 02/20/2013 - 16:48.

Now is the best and exciting time to be in marketing. The new data-driven approaches and infrastructure to collect customer data are truly changing the marketing game, and there is incredible opportunity for those who act upon the new insights the data provides” - Mark Jeffrey, Kellog School Of Management

Growing the Search Pie

Submitted by Anonymous on Tue, 02/19/2013 - 05:41.

Growing search marketshare is hard work. At a recent investor conference Marissa Mayer stated that: "The key pieces are around the underpinnings of the alliance themselves. The point is, we collectively want to grow share, rather than trading share with each other."

How Rich Will Listings Get?

Submitted by Anonymous on Tue, 02/19/2013 - 05:40.

As Google has went from ad platform for illicit content (both ways) to host of illicit content & reseller of legit content, they have cracked down on competitors &

  • Read more

    • Identity vs Irrelevance

    Submitted by Anonymous on Tue, 02/19/2013 - 05:40.

    “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt

    Comparing Desktop vs Mobile Usage

    Submitted by Anonymous on Sun, 02/10/2013 - 10:10.

    With so much interest and buzz around mobile and its impact on search, this recent study by the Harris Poll was telling and helpful from an SEO and link building standpoint. 

    No Effort Longtail SEO Revenues, from FindTheBest

    Submitted by Anonymous on Thu, 02/07/2013 - 03:17.

    In our infographic about the sausage factory that is online journalism, we had a throw away line about how companies were partnering with FindTheBest to auto-generate subdomains full of recycled content. Apparently, a person named Brandon who claims to work for FindTheBest didn't think our information was accurate:

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