A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle.
Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since the update was originally announced a few months ago.
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of the Google Play store page before downloading a new app, and who has time to pore over the tedious 48-page monstrosity that is the iTunes terms and conditions contract?
Why Is Mobile So Important?
If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% of their online ad revenues.
The Facts of Life
When Google introduced the knowledge graph one of their underlying messages behind it was "you can't copyright facts."
Facts are like domain names or links or pictures or anything else in terms of being a layer of information which can be highly valued or devalued through commoditization.
When you search for love quotes, Google pulls one into their site & then provides another "try again" link.
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement.
Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options.
One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline.
Then one looks at a Yahoo SERP and quickly understands what is going on.
Here's a Yahoo SERP test I saw this morning
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode ambitious Larry: "He wanted to see how those things work. He wanted to experiment."
Webmasters have grown tired of Google's duplicity as the search ecosystem shifts to pay to play, or go away.