seobook

Pandas, Penguins, and Popsicles

Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites?

Please Remove My Link. Or Else.

Getting links removed is a tedious business.

It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration.

Google Helpouts Twitter Spam (Beta)

Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.

Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs.

That's Google monopoly and those are Google's services. It is not like they are:

What’s Wrong With A/B Testing

A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates.

Learn Local Search Marketing

Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.

Local Ants.

Google's Effective 'White Hat' Marketing Case Study

There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering.

One is white hat and the other is black hat.

With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning thousands of white hats into black hats arbitrarily overnight.

Are you a white hat SEO? or a black hat SEO?

The Positive Negative SEO Strategy

There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault, it still took months to get their rankings back.

Some sites aren't that lucky. Some sites don’t get their rankings back at all.

Bing Lists 'Alternatives' In Search Results

Bing recently stated testing listing 'alternatives' near their local search results.

I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google's ongoing monopolistic abuse case in Europe:

Flip Guest Blogging on its Head, With Steroids

Guest blogging was once considered a widely recommended white hat technique.

Today our monopoly-led marketplace arbitrarily decided this is no longer so.

Stick a fork in it. Torch it. Etc.

Handling Objections From SEO Clients

If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.

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