seobook

Facebook's Panda Update

So far this year publishers have lost 52% their Facebook distribution due to:

Brands Beat Generics

When markets are new they are unproven, thus they often have limited investment targeting them.

That in turn means it can be easy to win in new markets just by virtue of existing.

It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices.

Couple a bit of passion with significant effort & limited competition and winning is quite easy.

Neofeudal Web Publishing Best Practices Guide

At the abstract level, if many people believe in something then it will grow.

The opposite is also true.

And in a limitless, virtual world, you can not see what is not there.

The Yahoo Directory

Before I got into search, the Yahoo! Directory was so important to the field of search there were entire sessions at SES conferences on how to get listed & people would even recommend using #1AAA-widgets.com styled domains to alphaspam listings to the top of the category.

Reinventing SEO

Back in the Day...

If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago.

Almost everything worked quickly, cheaply, and predictably.

Go back a few years earlier and you could rank a site without even looking at it. :D

Links, links, links.

Google Rethinking Payday Loans & Doorway Pages?

Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans

Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had been “a pretty terrible industry.”

The (Hollow) Soul of Technology

The Daily Obituary

As far as being an investable business goes, news is horrible.

And it is getting worse by the day.

Look at these top performers.

The above chart looks ugly, but in reality it puts an optimistic spin on things...

Time to Retire From SEO

Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO.

The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016

Google's Big Brand Shakedown

Inorganic SERPs

A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities.

How Google Search Works in 2016

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The 4 Fundamental Steps of Conversion Optimization

Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level, but he had an urgent problem to solve. A good number of his website visitors were not converting.

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