seobook
How To Write Good

Yes, deliberate mistake :)
It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message.
Is there an easy way to write better blog posts? E-mails? Web copy?
Let's take a look at three guidelines for web writing.
1. If You Can Say It, You Can Write It
The Dilbert Mission Statement Generator - sadly now offline - comes up with convoluted gems this:
Selling SEO Services: A Consultative Approach

Does the thought of selling fill you with dread?
If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just our opinion! If you're a consultant of any description, it comes with the territory.
So it pays to know a few techniques. Luckily, sales isn't something you have to be born to do - it does not require supernatural charm, charisma, a hide as thick as an elephant, and a superhuman drive.
How Many Companies Has Google Bought?
One of the best ways to track Google's strategies is through visualizing & analyzing their acquisitions. Which is what the following image helps you do. Click on it for the full enlarged version :)

via Scores
Alexa Site Audit Review

Alexa, a free and well-known website information tool, recently released a paid service.
For $199 per site Alexa will audit your site (up to 10,000 pages) and return a variety of different on-page reports relating to your SEO efforts.
It has a few off-page data points but it focuses mostly on your on-page optimization.
Your Favorite Eric Schmidt Quotes?
Do you want Google to tell you what you should be doing? Mr. Schmidt thinks so:
"More and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions," he elaborates. "They want Google to tell them what they should be doing next. ... serendipity—can be calculated now. We can actually produce it electronically."
Raven SEO Tools Review

Everyday it seems like a new SEO tool or toolset is launching.
I've been quite impressed with the improvements and enhancements to Raven's SEO Tools since they launched. There are so many features in Raven but I want to focus on some of the really unique ones which make Raven a must have for me.
Yahoo! Search Now Powered by Bing
Pretty exciting day in search seeing Bing results live on Yahoo! Search results.

There were some questions as to what might transfer and what might stay. It seems that generally algorithmically there was roughly a 1 to 1 transfer.

Why 'Spam' is Everywhere & Why That Means Nothing!
Sigh, not this again. ;)
Jon Glick Interview

Jon Glick is one of the leading experts on search, having literally both wrote the code at leading search engines and later becoming an SEO professional. I remember speaking with him in 2004 at the Ghost Bar in Las Vegas and it was perhaps the most fascinating conversation about search I have ever been part of. I have wanted to interview him for years & just recently was able to. :)
How To Lie With Statistics

There are three kinds of lies: lies, damned lies, and statistics - Disreli
We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense?
