There is obviously no shortage of information on SEO.

But thanks for turning up here :)

The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?

Why should you even listen to SEOBook?

Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.

Not in a bad way, of course :)

Here are some ideas on how to construct winning proposals.

Size Isn't Everything, But It Does Count

Large proposals take a long time to do. On the upside, large proposals can look impressive, simply by virtue of their size. Clients often like to see large proposals, but they don't tend to read them.

I remember in 2nd grade when our teacher was teaching us how to do math I raced ahead and was doing lessons for today, tomorrow, and next week. The teacher rewarded my efforts by yelling at me and ripping up the pages from the book and giving me a 0 on that homework.

Just for fun. But if things get much worse it might be good for utility as well ;)

The following is a guest post from Tom Demers.

My buddies from Conversion Rate Experts have put together a review site for multivariate software called Which Multivariate. Surprisingly old school in the modern affiliate link filled web, they have made the site vendor neutral and are not planning on ever taking affiliate commissions in an attempt to gather honest reviews. Check it out. Its worth a look!

When the internal Google remote quality rater guidelines leaked online there was a core quote inside it that defined the essence of spam:

Final Notes on Spam
When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.

With the above quote in mind please review the typical Mahalo page

And all this, only to find out there was a missing ingredient the whole time ;)

Of course, if Dilbert had a text version of the cartoon and perhaps a more relevant alt tag in his embed code that would help too. Just saying ;)

My wife used to tell me that I would give too much away...and then she pens something like this AdWords affiliate guide. It doesn't seem fair ;)

One of the great things about SEO is that it allows you to see many lenses on business that you can't normally see with most other professions (outside of perhaps something in high finance or management consulting anyhow).