seobook

Kill The Bugs!

Submitted by Anonymous on Fri, 02/03/2012 - 09:47.

You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one:

Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the Internet at large.

AHREFS Review: An In-Depth Look at a New Link Research Tool

Submitted by Anonymous on Tue, 01/31/2012 - 19:28.

Ahrefs is the newest entry into the link research tool space. They use their own bot and their own index (which they state is based on information from a trillion website connections).

They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh.

Goldilocks SEO

Submitted by Anonymous on Tue, 01/31/2012 - 13:56.

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SEO strategies

Categories: 

The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven

Submitted by Anonymous on Thu, 01/26/2012 - 12:50.

Raven SEO Interview.

Here is the audio if you'd prefer to listen :)

Play File (mp3 link)

Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys.

Taylor Pratt: Yeah, thanks for having us.

Jon Henshaw: Yeah, good to see ya!

From AdSense to SpamSense to Spam Cents

Submitted by Anonymous on Fri, 01/20/2012 - 06:57.

Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool.

Is Google Selling Investors Private Search Data?

Submitted by Anonymous on Wed, 01/18/2012 - 07:29.

This is an interesting play:

BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients.

Was Google Caught in a Sting Operation in Kenya?

Submitted by Anonymous on Fri, 01/13/2012 - 07:04.

Wow...this is pretty...um...transparent.

According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google "Get Your Business Online", disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google.

A few select quotes:

Scalable Link Outreach with Gmail and Boomerang

Submitted by Anonymous on Tue, 01/10/2012 - 15:42.

Sometimes it's the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app.

Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.

Link building can also be the most difficult job to:

Transparency vs Asymmetrical Information

Submitted by Anonymous on Sat, 01/07/2012 - 20:08.

"All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth." - Friedrich Nietzsche

Everyone Except Me Should be Open

Being labeled as open or transparent is a great public relations strategy. Executed effectively it gets ditto heads to feel like they are part of a movement and spread your propaganda.

However actually being transparent is often a poor business strategy.

Google Affiliate Marketing Infographic

Submitted by Anonymous on Tue, 01/03/2012 - 21:22.

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Google Hates Affiliates.

You can embed the above graphic on your website here.

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