Online Business and Marketing Blog

Get Started in SEO: 1 Week Crash Course

New to online marketing? No problem. We have a super overview to get you up to speed in only one week, and plenty of reading materials to get you speaking SEO and implementing your very own online marketing campaign in no time*.

* there will be a lot of reading and learning, perhaps even some tears before we are done. But the rewards are there for the taking and, if you survive to the 7th day, you're guaranteed to reach the third circle of awesomeness**.

** or at least feel the superb high of achievement.


Diversify Your Blog: Do a Blog Post Exchange

We small business owners have been working hard to build a proud blog for our small businesses. We have spent countless hours writing great content and making sure that our blogs accurately represent our brands, give our readers valuable information, and overall make our businesses look great.

Why Your Drupal Website Needs Regular Updates

All professional software packages are subject to periodic software updates. This is because developers are constantly interacting with users to identify and correct potential problems (known as software bugs) and, even more critically, identify and correct potential security flaws.

10 Opportunities to Write a Press Release

Most business people know how important it is to take advantage of PR opportunities, but few realize just how many opportunities happen in the normal course of business. The list on this page provides an overview of the many good occasions to write and distribute press releases regularly.

Routine Business Events
Annual report, anniversary, grants given or received, achieving key business goals

Routine People Events
Executive appointments, retirements, new employees, connection to celebrity or public figure

Introducing the Project Status Center

The Status Center provides a complete project overview in a single page in order to keep all members up to date with planning, progress and project needs. The status center is designed to look like a paper report so that it is easy to use for anyone affiliated with the project.

The project page includes: status overview, expectations for the week, overview of all tasks and milestones with completion percentage, files and resources, as well as important notes and comments.

IBM Recommends Drupal offers a series of articles following the IBM Internet Technology Group as the team designs, develops and deploys a community website utilizing the best of Open Source technologies.

These articles are meant to offer insight into the development process of complex websites, and offer key comparisons and recommendations as the team describes how and why they decided to use Drupal as the platform of choice for complex web applications.

How to Write an Effective Press Release

A press release, also known as a news release, is a written statement distributed to the media. A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel promotions, awards, news products and services, sales accomplishments, etc.

What’s Keeping You From Getting a Professional Website?

Nowadays, every business owner knows the importance of having a website. The internet is the quickest, most effective way to research any topic, or in this case - business, that one desires. Consumers like to browse and compare many sites before choosing a company they trust. Having a website for your business gives you the opportunity to sell not only your products and services, but yourself as well.

High Profile Sites That Run on Drupal

The following are a few high-profile sites that use the Drupal platform.

Fast Company, a business/technology magazine with over 200,000 pages.

AOL used Drupal in a few projects, including their corporate information website.

Popular Science has been covering science and technology news since 1837. The site has been up since 1999 and was recently re-developed to switch to the Drupal platform. Over 60,000 pages.

Why Use Drupal?

Here at Avenue Web Media we have chosen Drupal as our development platform of choice after comparing it to just about every other platform and CMS available.

Drupal is an Open Source Content Management System (CMS), designed for power and flexibility. Considered by many as the most important platform for the PHP programming language, Drupal has a large fan-base of professional developers that use the software for all sorts of commercial projects, and often contribute to extend Drupal with their own work.