IBM.com offers a series of articles following the IBM Internet Technology Group as the team designs, develops and deploys a community website utilizing the best of Open Source technologies.

These articles are meant to offer insight into the development process of complex websites, and offer key comparisons and recommendations as the team describes how and why they decided to use Drupal as the platform of choice for complex web applications.

A press release, also known as a news release, is a written statement distributed to the media. A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel promotions, awards, news products and services, sales accomplishments, etc.

Nowadays, every business owner knows the importance of having a website. The internet is the quickest, most effective way to research any topic, or in this case - business, that one desires. Consumers like to browse and compare many sites before choosing a company they trust. Having a website for your business gives you the opportunity to sell not only your products and services, but yourself as well.

The following are a few high-profile sites that use the Drupal platform.

Fast Company, a business/technology magazine with over 200,000 pages.

AOL used Drupal in a few projects, including their corporate information website.

Popular Science has been covering science and technology news since 1837. The site has been up since 1999 and was recently re-developed to switch to the Drupal platform. Over 60,000 pages.

Here at Avenue Web Media we have chosen Drupal as our development platform of choice after comparing it to just about every other platform and CMS available.

Drupal is an Open Source Content Management System (CMS), designed for power and flexibility. Considered by many as the most important platform for the PHP programming language, Drupal has a large fan-base of professional developers that use the software for all sorts of commercial projects, and often contribute to extend Drupal with their own work.

Contextual ads, such as the ones served by Google's Adsense, can produce a few extra bucks per month, or even cover a couple of bills if your site has a lot of traffic. However, if your website business model is based on offering your company's products and services, then you are probably better off without contextual ads.

Link building is the most time consuming task in online marketing because it is the most important of your external factors and you can never have “too many” inbound links. Aside from a discussion on link quality, it is always good to have plenty of inbound links and to continue obtaining more throughout the life of your site.

There are many marketing blogs available on the Net, plenty are quite good. However, I have set out to create a reduced list of these blogs so that people new to the subject of online marketing can get started keeping track of the most important information being generated daily. I've assembled this list based on my experience with these blogs in terms of the quality of their content and their reliability to provide solid advice and make the best of the reader's time.

In no particular order: