This page features a compilation of very insightful resources available on the Internet about Online Marketing. Some will point you to articles written by the Avenue Web Media team, while many will take you off the site.

Changes in Search

In recent years personalization, localization, universal search, search suggestion, and specialized algorithms like query deserves freshness have altered the landscape of search. But even outside of these add-ons, Google's core relevancy algorithms are (at least to some degree) query dependent.

Link building is hard work.

Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we've even got strategies built around the idea of never linking out. Once people perceive something to be valuable, they'll think twice about just handing it over for nothing.

So what is an SEO supposed to do?

Posted by randfish

Tonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox:

While using Opera I noticed the following Google test which places related phrases near some documents in the search results