10 Opportunities to Write a Press Release

Most business people know how important it is to take advantage of PR opportunities, but few realize just how many opportunities happen in the normal course of business. The list on this page provides an overview of the many good occasions to write and distribute press releases regularly.

Routine Business Events
Annual report, anniversary, grants given or received, achieving key business goals

Routine People Events
Executive appointments, retirements, new employees, connection to celebrity or public figure

Recognition
Awards, featured in the media, appearance at events, participation with industry groups and trade shows, speaking engagements

Community Participation
Workshops and presentations, demonstrations, contributions to charity, sponsoring events

Trending and Controversial Topics
Where you stand on important or industry topics, public issues, predictions

Products and Services
Changes or additions, promotions, recalls, website updates

General Marketing
Social media engagement, contests, rallies, special events, tie-in with upcoming holidays

B2B Relationships
New partners, alliances, strategic business decisions, moving into new markets, important and high-profile clients

Business Information
Name or address change, relocation, expanded facilities, important law fillings

Fund Raising
Kick-off, reports, event promotion, goals reached